Attracting Targeted Clients By SEO In Real Estate Investing ...

Attracting Targeted Clients By SEO In Real Estate Investing

Article by Simon Macharia

It is necessary to have an effective real estate investor website to run a successful real estate investing business. How much money can you make from a great website that receives few or no visitors?

A successful website must have a stream of targeted visitors who are interested in what you offer.

A website that attracts visitors through the search engines is therefore a big asset for a real estate investing business.

This article covers how to optimize your website to attract real estate investing business through the search engines.

What is search engine optimization?Search engine optimization (SEO) is the process of making a website popular in the search engines thereby achieving higher ranking for the keywords it is optimized for. A keyword refers to what a person types in the search engines when looking for your type of services.

For our purposes, we will refer to single keywords or long tail key phrases as a keyword.

SEO consists of two parts:

1) On-site search engine optimization This involves making sure your keywords are represented on your website. Such keywords could be we buy houses, sell your home, etc if you buy houses.

The keywords must be included in the title, meta description and the content. Keywords in the meta tags play little to no role.

Keywords in the domain name can play a big part in achieving superior search engine ranking.

2) Off-site optimizationOff-site optimization involves creating one way links from third party websites to your website. Websites with more links pointing to it as considered as more popular by the search engines and are given a higher rank.

Though there are many elements involved in this, your website needs these two basic elements.

How do you target the right keywords? In a business, you must analyze your market and niche to find out if it is worth spending your time and money in it. Once you have decided what you want to do, you then narrow down on the right keywords. You must always be as targeted and narrow with your keywords as possible.

For instance, the keyword real estate would be too broad and competitive.

First, you would need to spend a lot of effort, time and money to rank well for this keyword. Second, the you are unlike to convert most of your visitors to clients.

Likewise, the keyword we buy houses is likely to be too competitive.

They best keywords in real estate investing are those that target a small niche as well as a geographical location. For instance, the keyword sell my house is too broad; sell my house in Dallas is more targeted.

The visitors your website attracts will therefore be very targeted, who are looking for exactly what you offer. When your keywords are more targeted, you will also rank more highly spending less time, money and effort.

Why should you optimize your website?Obviously, getting high rankings in the search engines will bring clients, maybe for years to come. Most real estate investors do nothing about SEO once they get their websites. They hope that somehow their websites will get visitors and bring them clients automatically!

You therefore have an advantage ? a little input from you can give you a leading or top position in your local market for your keywords.

With competition being so little in real estate investing, you can put your business at the top for years to come. This can keep clients and profits coming for years with just one-time search engine optimization for your website.

About the Author

Simon Macharia is a real estate investor in DFW metroplex in Texas, running his business from an automated, interactive real estate website. Learn how you can invest in real estate with little to no money and manage all aspects of your business from the real estate investing education section.

Source: http://invest-tips.w-website.com/blog/attracting-targeted-clients-by-seo-in-real-estate-investing/

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