KISSmetrics Helps You Hone In On Stats That Actually Matter With Cohort Reports

Kissmetrics, an analytics startup that helps you keep tabs on how your users are using your website, is adding a new tool to its suite?of products today: Cohort Analysis. Cohorts, for those that aren't familiar with them, are groups of users who sign up during a given time period (say, everyone who signed up between January 1 and 7, 2011). And analyzing them can offer some valuable insight into how people are using (or have stopped using) your service. Kissmetrics cofounder Neil Patel explains that the vanity metrics we often see being discussed in the press, like total user count, can be misleading. For example, your site might have growing overall usage each month, but that growth may be fueled entirely by a rise in new signups ? who could mask the fact that your older users are fading away.

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